.audience-home{padding-top:24px}
.rollout-hero{min-height:540px}
.rollout-hero .hero-copy{max-width:760px}
.rollout-hero h1{max-width:750px;font-size:clamp(3rem,6vw,5.6rem)}
.rollout-hero p{max-width:680px}
.rollout-proof{display:flex;gap:9px;flex-wrap:wrap;margin-top:25px}
.rollout-proof span{padding:8px 11px;border:1px solid rgba(255,249,236,.42);border-radius:999px;background:rgba(0,0,4,.26);color:var(--cream);font-size:.78rem;font-weight:700}
.rollout-trust{margin-bottom:58px}
.rollout-trust div{border-top:4px solid var(--gold)}
.rollout-markets{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0 0 58px}
.market-card{min-height:310px;padding:38px;border-radius:20px;display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-end;overflow:hidden;position:relative}
.market-card:after{content:'';position:absolute;width:230px;height:230px;border:1px solid currentColor;border-radius:50%;opacity:.12;right:-70px;top:-70px}
.market-card>*{position:relative;z-index:1}
.market-card h2{font-size:clamp(1.8rem,3vw,2.7rem);max-width:520px;margin:.55rem 0 1rem;line-height:1.05}
.market-card p{max-width:560px;line-height:1.6;margin:0 0 25px}
.market-card a{font-weight:800;text-decoration:underline;text-decoration-color:var(--gold);text-underline-offset:6px}
.market-card.college{background:var(--forest);color:var(--cream)}
.market-card.college .eyebrow{color:var(--gold)}
.market-card.franchise{background:var(--rust);color:var(--cream)}
.market-card.franchise .eyebrow{color:var(--cream)}
.rollout-process{padding:34px;border:1px solid var(--line);border-radius:20px;background:#fffdf8;margin-bottom:56px}
.rollout-process .section-title{margin-top:0}
.workflow-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.workflow-strip>div{display:grid;grid-template-columns:42px 1fr;gap:2px 12px;padding:18px;border:1px solid var(--line);border-radius:14px;background:var(--cream)}
.workflow-strip span{grid-row:1/3;width:40px;height:40px;display:grid;place-items:center;border-radius:50%;background:var(--gold);color:var(--black);font-weight:900}
.workflow-strip b{color:var(--forest)}
.workflow-strip small{line-height:1.45;color:var(--muted)}
.shop-audience-head{display:grid;grid-template-columns:minmax(0,1fr) 340px;gap:30px;align-items:end;margin:34px 0 36px;padding:34px;border-radius:20px;background:var(--forest);color:var(--cream)}
.shop-audience-head h1{font-size:clamp(2.4rem,4.8vw,4.8rem);margin:.45rem 0 1rem;max-width:820px}
.shop-audience-head p{max-width:720px;line-height:1.6;margin:0;color:rgba(255,249,236,.82)}
.shop-audience-head .eyebrow{color:var(--gold)}
.shop-audience-note{display:flex;flex-wrap:wrap;gap:8px;align-content:flex-end}
.shop-audience-note span{padding:9px 11px;border-radius:999px;background:rgba(228,160,48,.16);border:1px solid rgba(228,160,48,.5);font-size:.78rem;font-weight:800}
.catalog-count{margin:0 0 14px;color:var(--muted);font-weight:700}
.rollout-callout{display:flex;flex-direction:column;gap:4px;margin:18px 0;padding:14px 16px;border:1px solid rgba(228,160,48,.65);border-left:5px solid var(--gold);border-radius:10px;background:rgba(228,160,48,.12)}
.rollout-callout b{color:var(--forest)}
.rollout-callout span{color:var(--muted);font-size:.86rem;line-height:1.45}
@media(max-width:1080px){.topnav{gap:14px;font-size:.82rem}.storefront-logo img{width:235px}.search{display:none}.shop-audience-head{grid-template-columns:1fr}.shop-audience-note{max-width:620px}}
@media(max-width:800px){.rollout-markets,.workflow-strip{grid-template-columns:1fr}.rollout-hero{min-height:500px}.market-card{min-height:280px}.shop-audience-head{padding:25px}.rollout-process{padding:24px}}
@media(max-width:560px){.audience-home{padding-top:12px}.rollout-hero h1{font-size:3rem}.rollout-proof span{font-size:.7rem}.rollout-markets{margin-bottom:40px}.market-card{padding:28px 24px}.rollout-process{padding:20px}.workflow-strip>div{padding:15px}.shop-audience-head{margin-top:20px;padding:22px}.shop-audience-head h1{font-size:2.65rem}}