Most showrooms that I have seen don't have products just along the walls. This double sided banner stand is great if your product lies in the middle of the showroom. That way, the foot traffic that occurs on both sides of your product will be able to view the same image/informational stand.
Another feature besides the fact that it is double sided is that the banner stand is also retractable. This makes transportation easy, whether your moving it 50 feet, packing into storage, or flying across the country. This whole bannerstand condenses into a 41" x 13" x 6" free carry case with shoulder strap.